For those of you collecting examples of the corporate assault on democratic values, you'll want to include Viacom Outdoor of Phoenix on your list of rogue corporations.

the billboard in phoenixThe huge outdoor advertising company, part of multinational mutlimedia multibillion dollar megacorp, Viacom, has decided the public shouldn't be allowed to see the message "John McCain supports amnesty for illegal aliens" on its billboards.

Because it holds a virtual monopoly in Phoenix on "30 sheets," the type of billboard ProjectUSA must use in its Billboard Democracy Campaign, Viacom's decision severely reduces our ability to communicate freely about the actions of a powerful member of the government.

The company justified its decision to refuse our message by citing its right under company guidelines to reject speech that "personally attacks an individual; is obviously false, misleading, or deceptive; relates to an illegal activity; and offends local standards of decency and good taste."

Viacom's general manager, Marty Schwarzkopf, told the Arizona Republic that ProjectUSA's message failed to meet those standards. [Billboard owner bars ad targeting McCain, Apr. 21, 2005]

Well, let's see now.

1. Does our ad personally attack an individual?

No, the ad is value neutral. It doesn't say whether we think John McCain is a good guy or a bad guy. It doesn't even say whether we think amnesties are good or bad. The ad simply says that John McCain supports them.

2. Is our message obviously false, misleading, or deceptive?

Are we lying when we claim that Senator McCain supports amnesty for illegal aliens? Or is it the Senator and his staff who are doing the lying?

"Obviously, it's not true," McCain's communications director, Eileen McMenamin, said Wednesday [according to the Arizona Republic]. "Senator McCain does not support amnesty."

"Oh yes he does," ProjectUSA Director Craig Nelsen insisted, pointing to five bills the senator has sponsored or supported in recent years that provide opportunities, however limited, for undocumented workers to qualify for permanent legal residency and eventual citizenship (Arizona Republic).

Far from being a deception, in other words, our message is meant to expose one.

3. Does our billboard offend local standards of decency and good taste?

Local standards of decency and good taste are notoriously difficult to pin down, of course. But judging by the results of an online poll we ran on the websites of several Arizona newspapers in August, 2003, our message does not offend local sensibilities.

Our poll asked readers to comment on amnesty legislation introduced by Representatives Jim Kolbe and Jeff Flake in the House (and Senator McCain in the Senate).

Of 1222 votes cast from the newspapers' websites, 1102 of the votes registered opposition to the McCain-Flake-Kolbe amnesty. There was overwhelming support, in other words, for ProjectUSA's position.

I'd argue, therefore, that it's not our billboard's message that threatens community standards, it's Senator John McCain's legislation to reward illegal aliens with amnesty.

4. Does our message relate to an illegal activity?

Well, yes, I suppose you could argue that it does. Viacom may have us there.

When Arizona Republic reporter Jon Kammen asked Mr. Schwarzkopf which of these four guidelines ProjectUSA had violated, "Schwarzkopf referred questions to an executive in New York (CEO Farid Suleman 212 599 1100) who did not return a phone call." While Schwarzkopf wouldn't say exactly what was wrong with our original message, he did say, however, that Viacom "would be glad to work with the advertiser to find acceptable wording."

No way, Viacom. Our language is already acceptable.

What's unacceptable is Viacom using its power to determine what we may not say, and the manner in which we may not say it.

What's unacceptable is the dominance of our free press by a few multinational corporations with fealty to nothing but profit.

What's unacceptable is the hijacking of our democracy and the corruption of our times by a brazen band of self-interested corporate executives and their mercenary army of paid lobbyists.

What's unacceptable is corporations using their unmatched economic power to buy influence in Washington, passing on the costs to citizens (who end up paying for their own disempowerment), while unilaterally deciding which notes of dissent may be heard.

Our only option, if we can afford it, may be the courts.

CANNON Readers will remember that we ran up against the same false denials when we were trying to help Rep. Chris Cannon's constituents in Utah learn of his support for amnesties that we're running into with Senator McCain.

We would argue Chris Cannon supports amnesties for illegal aliens because he introduces legislation in Congress that, like, provides amnesties for illegal aliens, and his staff would respond that that was "just semantics."

We called it just lying, and offered to resolve the matter by submitting the question to independent arbitration. Cannon declined our challenge, dismissing it through a spokesperson as "clever theatrics."

McCAIN (From the Arizona Republic):

Nelsen said his group would pay to submit the definitional question to a certified board of mediators if McCain would agree to abide by the result.

But before the offer was even made, McMenamin said, "We're not going to get into semantics."

AILA: Earned adjustment does not equal “amnesty”: Critics of this legislation have misleadingly dubbed its earned adjustment program an “amnesty program.” This is not the case. Under the bill, workers would not only have to demonstrate past work contributions to the U.S. economy, but also make a substantial future work commitment to earn the right to remain in this country (from the American Immigration Lawyers Association, AGJOBS — WE NEED REFORM TO ACHIEVE A STABLE AND LEGAL AGRICULTURAL WORK FORCE .pdf)

Now that's some fancy-semancy amnesty semantics!

An illegal alien who came illegally to the United States for a chance at higher consumption and better paying job is rewarded with citizenship, but that isn't amnesty, according to this lawyers' group, if he can prove he worked illegally in the United States, and promises to continue to do what he's doing!